2.0 The CEO performs a strategic role as an Ambassador | Made to Thrive 10/34
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Welcome to video 10 of 34, two minute videos detailing the key concepts in my book Made to Thrive.
In Made to Thrive I outline the 5 key roles that a leader must undertake in order to go from being simply a good leader, to being a great leader.
Today we’re going to talk about the second role, Ambassador. 2.0 The CEO performs a strategic role as an Ambassador.
The word Ambassador originally comes from the Latin word, Ambactus, meaning servant. Today Ambassador is more often used in a diplomatic capacity perhaps displaying a person who represents a country within another country. But the original meaning isn’t lost here, to be a servant.
Because in order to be an Ambassador for your company, as a leader, you need to first of all be humble.
If a leader was to adopt a more humble approach and instead of expecting people to do what they’re told end of story, was to say perhaps, well, how can I serve my shareholders and clients and employees better, that would result in a higher percentage of top performers, attracting more of the best people and, it would also result in a higher retention rate.
So those great people would stay longer.
Within the Ambassador chapter of Made to Thrive there are 5 sections that I’ll outline now.
2.1 The CEO has a system to build a public profile such as industry forums, industry leadership, blogging or speaking.
2.2 The CEO attends all major customer contract signings or product launches
2.3 All employees learn Core Values and Core Purpose stories monthly from the CEO
2.4 All new employees are welcomed by the CEO either physically or virtually within their first week of employment
2.5 Every quarter the CEO launches the company plan and priorities to all employees.
And that outlines the Ambassador section of the Made to Thrive book.
If you’d like to learn more about Made to Thrive you can pre order the book on Amazon, or you can watch all of these videos on YouTube and I’ll put the links below for both of those.
Order the book Made to Thrive below.