2.2 The CEO attends all major customer contract signings or product launches | Made to Thrive 12/34
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Welcome to video 12 out of 34, two minute videos detailing the contents of my new book Made to Thrive. In Made to Thrive I detail the five key roles that a leader must undertake in order to go from being a good leader, to being a great leader. These five roles are Accountability, Ambassador, Culture, Strategy and Succession Planning.
Today we’re going to be talking about Ambassador and in particular 2.2 The CEO attends all major customer contract signings or product launches.
I get it.
You’re really busy.
Why should you go and attend product launches or contract signings?
So imagine that you were buying a new house, and you’d been through a series of 10 or 12 meetings, to decide which house you want, to look at the drawings, and the time had come to sign.
And so you went into their offices, to review the final changes to the contract and you’re ready to sign the documentation.
It’s all prepared there’s nothing that should go wrong. You go into the offices, you meet the salesperson, you sit down, and then you sign the contract.
Nice and simple.
Now imagine a second scenario everything else is the same but you go in to that final meeting where you are going to sign the contract and along with the salesperson, the CEO of the organisation attends.
Maybe only for ten minutes.
And that person comes in and says “we’re really delighted that you decided to sign with us I want to sit here and ensure that any of the questions that you have are answered.
Now obviously I’m not the salesperson, and I’m not going to be running the project, but I just want to make sure that you know who I am and that I’m here to make sure that everything that you need is taken care of.”
How does that make you feel as a customer?
Because the CEO has attended in an Ambassadorial capacity?
The key is not to do other peoples jobs but to prioritise the few, important jobs as an Ambassador in this context that will make the most difference to your organisation.
If you’re interested to learn more you can pre order the book on Amazon or, you can watch all of these videos on YouTube, and I’ll put the links below for both of those.