Hi, I’m Brad Giles and I have an intense desire to build great businesses. Not mediocre businesses with acceptable profits but enduring, truly great businesses.
I define a truly great business as one where you have motivated, productive people who enjoy the working environment, a strategy which organically drives revenues to you from your competition, as well as execution that delivers consistent revenue and profits month on month, and a business model which generates cash as you grow rather than needing cash.
A business that gives you energy rather than draining your energy.

What does a great business coach do?
“Great coaches lie awake at night thinking about how to make you better. They relish creating an environment where you get more out of yourself. Coaches are like great artists getting the stroke exactly right on a painting. They are painting relationships. Most people don’t spend a lot of time thinking about how they are going to make someone else better. But that’s what coaches do.”
Ronnie Lott describing Bill Campbell, Coach to Apple and Google leadership teams, amongst many others.
I’m an experienced serial entrepreneur, having founded multiple fast growth companies in my own right and received relevant accolades.
I understand your situation because I have been in your situation.
It can be lonely at the top and for the leaders I work with, they know that I’ve got their back.
Awards and accolades
- BRW magazine Fast 100 winner ‐ 2003 & 2004 (8th & 84th)
- Ernst & Young Entrepreneur of the Year finalist
- WA Business news 40 under 40 winner
- NECA ‐ only WA company with less that 500 employees to have won a national industry award (which I won twice)
- ECA ‐ safety in a small enterprise award
- Telstra Small Business awards finalist
- Speaker throughout Australia, Singapore & Silicon Valley
- Raised $6k for MS research running the Boston marathon
How will a leadership team coach help my team?
“First he would listen and observe. This is the power of coaching in general: the ability to offer a different perspective, one unaffected by being ‘in the game.’ ‘Bill saw all the chess pieces all the time, because he had the luxury of not being on the board.‘”
Patrick Pichette, Google CFO, describing Google leadership team coach Bill Campbell
My job is not to prove that I’m right, it’s to help those around me. Being a leadership team coach isn’t my side hustle, this is my career. I don’t have ‘my finger’ in any other pies. My pursuit is mastery in this realm.
I take the time to listen, to ask questions, to understand you, your leadership team and the situation. I’m not a consultant who tells you what to do, gets paid and heads off into the sunset with no connection to the actual outcomes. I typically work with leadership teams for many years and work to make them sustainably better, because your success is my success.

If your company is going to grow, you need to grow your capability faster than it grows.
More than that, any leadership team coach worth their salt must have a genuine, lifelong commitment to learning so that they too can stay ahead of the growth, and the challenges that growth creates for you.
Since the 1990’s I have immersed myself in learning from the best business minds around the world through my coaching memberships, EO membership (Entrepreneurs Organisation) and self-directed executive education with an average of 300+ hours of professional development per year.
Entrepreneurial & leadership professional development
- Author – Made to Thrive: The Five Roles to Evolve Beyond Your Leadership Comfort Zone
- 3HAG Metronome United certified coach
- Gravitas Impact coach emeritus
- Gravitas Impact Core Values award winner
- Contributor – Scaling Up (Rockefeller Habits 2.0)
- Train the Trainer – Gazelles for 3 years
- Gazelles Scaling Up coach for 7 years
- Gazelles Scaling Up Core Values award winner
- Outthinker growth strategy consultant
- Entrepreneurs Organisation (EO) chapter president and 10 year member
- Entrepreneurial Masters Program – MIT Boston
- Average professional development hours per year 300+