Why do so many owners chase bigger, only to end up further from the life they wanted?
For decades, business books have urged owners to focus on getting bigger. Yet for many, this undisciplined pursuit of more creates debt, complexity, and stress. What began as a dream of freedom becomes a business that drains their energy and makes them feel trapped.
In Bigger isn’t Better, Better is Better, Brad Giles delivers a complete rethink of how owners build their companies and their lives. He shows why choosing the better mindset, focusing on teams, customers, offerings, and financials, then compounding these gains over time, creates stronger businesses. With that foundation, owners can then take the final step: designing a better life with intention and finally realising the freedom they set out to achieve.
Bigger isn’t Better, Better is Better is the essential guide for owners who want to build a stronger business and enjoy the freedom to live life on their terms.
With practical frameworks and
35 guiding questions, you’ll discover how to:
• Build loyal, high-performing teams that stay
• Win customers who trust, return, and advocate
• Create offerings competitors cannot copy
• Strengthen financials with discipline and resilience
• Design a better life with greater freedom and purpose
About the Author
Brad Giles
Brad Giles is the founder of Evolution Partners, a strategic planning and coaching firm that helps Owner- Led mid-market companies build enduring great businesses. With more than 25 years’ experience as an entrepreneur and coach, he has worked with hundreds of CEOs and created over 1,000 strategic plans. His bestselling books, Made to Thrive and Onboarded, are trusted guides for leaders who want practical tools to build better businesses.
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Better Life By Design Worksheet
This worksheet serves as a roadmap for defining and tracking your health, wealth, wisdom, happiness and family goals over the long term. It’s a tool to help you design your life with intention – ensuring that every step you take brings you closer to the life you envision. Setting goals in each of these areas using the worksheet creates a clear, actionable plan to move forward with confidence to building a better, more intentional life.
Bigger isn’t Better Checklist
To help you apply the ideas of the Bigger isn’t Better, Better is Better book across both your business and your life, we’ve developed the Bigger isn’t Better Checklist. It bring together the key assessment questions from each chapter across Better Team, Customers, Offers and Financials as well as the life domains explored in the Better Life By Design framework.
Use this checklist regularly – quarterly, annually or as part of your planning rhythm – to track where drift may be creeping in and where structure needs to be reinforced, If you can confidently rate each item at 8/10 or higher, that’s your signal. That’s where better begins.
