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Key Elements of your Cash Flow Story Report

Understanding your financial story will enable you to develop strategies to improve your business. You will be able to see the impact that changes to the key drivers of your business such as Price and Volume will have not only on your Profit and Cash Flow but also on the Value of your business.

Imagine being able to test the effect of your decisions before you implement them.

Imagine knowing how a decision you make will effect your Cash Flow

Your Working Capital Timeline

Understanding your Working Capital Timeline is a critical aspect of understanding your business.

On day zero the Stock arrives, that Stock is paid for 44 days later. 110 days after the Stock arrives it is sold. The Cash for the Sale is banked 76 days later. The total Working Capital Days are 141 this is the time that the business is ‘out of pocket’ from a Cash Flow perspective. The time between when the Stock is paid for compared to when the Cash is banked from that Sale.

Working capital timeline

Profit vs Cash Flow

This Table compares each Profit line item with the equivalent Cash Flow and shows the difference between the recorded accounting amount and the actual cash received or paid out.

Revenue is compared to the actual Cash banked from the Sales. Cost of Goods/Direct Costs is compared to the actual Cash paid to suppliers. The Gross Margin can therefore be compared to the Gross Cash Profit. Overheads are compared to the Cash Overheads (Excluding Depreciation and Amortisation). The Operating Profit can then be compared to the Operating Cash Flow.

Profit vs cashflow

Your Power of One

Your Power of One is your starting point in your journey to optimise your Company’s Cash Flow Excellence by understanding the 1% or 1 day changes in your 7 key drivers. Marketing, Operations and Finance all need to understand the Power of One as they can directly influence these drivers. The Power of One also shows you the sensitivity of each key driver to Cash Flow and Profit.

Focus on:

  • The effect that a 1% increase in Price will have compared to a 1% increase in Volume on both Cash Flow and Profit
  • The effect that 1% reduction in COGS and Overheads will have on Cash Flow and Profit
  • The impact on your Cash Flow of 1 day reduction in Debtors or Stock or a 1 day increase in Creditors

Power of one

Your Current Business Value Indicator

This table shows you the value of your Business and Equity based on a range of EBITDA Multiples from 3 to 7. The EBITDA Valuation of your business is calculated by multiplying your Weighted Average EBITDA by the EBITDA Multiples.

Your Total Debt is subtracted from this valuation, to show your Equity Valuation. This is then compared to your actual Equity. The highlighted column shows you at what Multiple the valuation of your Equity exceeds your actual Equity.

The graph shows your Current Equity Value for each Multiple. It also indicates how this compares to your Equity and to your Expected Valuation.

The methodologies used here can be compared to a Property that you purchase. If you buy a house for $1,000,000 and borrow $900,000 your Equity is $100,000. If the value of that house increases to $1,200,000 then by subtracting the Debt of $900,000, the value of your Equity is $300,000.

Business valuation indicator

Would you like to know more about how you can get a detailed Cash Flow Story report for your business?

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