How full is your tank? High Achievers, strategically compete against a giant, Omicron now & Cost of not having a team of all A Players
19th December 2021 Evolution Partners Newsletter
“You can have it all. The answer is discipline.”
Hope you’re Thriving!
Not long now until the end of the year when most of us get a break. You know that time just before you go on holiday and you are at your most productive, and you wish that you were always this effective, that’s also what it feels a little bit like this week, I’m sure for many of us.
As my dear friend Tristan says, we are approaching the non-ratings season, which is a joke that even tiny content creators get downtime, and I will still be sending out newsletters over the coming weeks, but they will be condensed versions.
How full is your tank?
There’s no shortage of challenges facing us all next year. From Omicron through to Adblue shortages, the global resignation, inflation, need I go on?
And we must confront these challenges with a full tank of energy, for we know they will be draining. And now the job we all have to do is to take the opportunity to recharge, to refill our energy tank as much as we can in the coming weeks. This means consciously ensuring that we’re able to rest and recuperate. So, for example, yesterday, I spent almost an hour explaining to an entrepreneur why the fact that he hasn’t had a holiday in the last eight years is doing more harm than good and why he should have the next two or three weeks off when he can.
And so I encourage you to rest. To recuperate. Come back next year with a full tank of energy so that you can not only survive the challenges we will face but also go through them and then thrive.
Take care, friends.
How do you strategically compete against a giant?
Imagine you are going to start a company, and that company will compete against the largest company in the world. And if not them, you will be competing against the fourth or eleventh-largest company in the world. Indeed on the surface, that makes no sense? How could you compete? Don’t they have the size to crush you?
That’s why strategy matters.
A good strategy doesn’t make sense for competitors to copy.
And this week, I came across a great example of strategy with Fairphone, who has built a smartphone to compete with Apple and Samsung.
When you look at Apple, some of the key attributes for their strategy are cool design, the App Store, the operating system and its security, and the latest technology. But Fairphone decided to create their own market. So instead of playing the same game as Apple or Samsung, Fairphone chose to compete to be unique.
Firstly owners can repair their own phones, buying spare parts online. This is something that both Apple and Samsung do not do.
Second, they provide a five-year warranty against the one year warranty of others.
Third, they have Fairtrade gold certification, an internationally recognised marker of best-practice for workers’ rights and environmental protection across the supply chain, something competitors do not do.
Fourth they have a certified living wage and worker satisfaction program for the people who make the phones in their factories.
Then fifth is they are electronic waste neutral, for every Fairphone you buy, they recycle an old phone.
Take a look at the attributes displayed in the attribute map below. The one on the left is drawn from the Apple perspective, and the one on the right is drawn from the Fairphone perspective.
Perhaps those attributes matter to only around 10% of smartphone buyers. But within that niche, Fairphone has the ability to dominate in a manner that doesn’t make sense for their enormous rivals.
This goes to prove that, in fact, you can compete against giants.
Why we should feel sorry for High Achievers
“The Wealth of Nations is built upon the troubles of the individual psyches.”
There’s a chance that if you’re a regular reader of this newsletter that you, and perhaps the people around you, are high achievers.
This week, I came across a fascinating 5-minute video about high achievers’ motivation and presented a different way to think about them.
“It might seem – at first glance – as though the people we term high-achievers could not possibly have any relationship to self-hatred: they are the ones who did exceptionally well in exams, whom the teachers admired, who won places at the best universities, who graduated with honours, who got into law and medical schools, who founded thriving businesses, who live in the wealthiest parts of town, who are up early in the morning preparing themselves healthy breakfasts before a day of important meetings. Surely we can’t impute that these might be sufferers from the ravages of self-disgust?”
“It is a measure of our collective delusion that we are so ready to be proud of high achievers and so slow to detect the wound that powers them on.”
Watch the short video here Why we should feel sorry for High Achievers
We know a lot more about Omicron now
Here’s an interesting update about the new variant, with a few summary bullet points below.
- Omicron is more transmissible than Delta and will spread faster than Delta in many places.
- Omicron will cause more breakthrough infections.
- Omicron will produce less severe illness per infection than previous strains—but it could still produce a lot of hospitalisations, especially among the elderly, if total infections skyrocket.
Read the article here We know a lot more about Omicron now
This week on The Growth Whisperers podcast
If you don’t have a team of A players there is a hidden cost that many leaders don’t consider. Many people consider the ability to get A players or high performers to be elusive, or too expensive.
Instead, it’s actually more expensive to not have A players, and in this episode, we discuss the hidden cost and the 5 key items that make up the hidden cost of not filling your team with A players.
The hidden cost of not having a team of all A Players
Listen to The Growth Whisperers
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