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Made To Thrive. By Brad Giles

The Five Roles to Evolve Beyond Your Leadership Comfort Zone

What is the difference between a good leader, and a great leader?

What results do great leaders consistently achieve, and what activities do they perform in order to accomplish these results?

Are some leaders simply Made to Thrive, creating growing, profitable organisations with magnet like cultures for attracting talent, while the rest are destined to accept only good results? Or, is it possible to learn the key roles that great leaders perform, in order to achieve enduring, great results?


In this book Brad Giles provides a detailed step-by-step process for leaders to identify their key opportunities, evolve beyond their leadership comfort zone and implement tools to achieve enduring greatness as a leader. Made to Thrive is a simple, practical and definitive practitioners guide on how to be a great leader.

Release date November 1 2019.

Available in paperback, audiobook and e-book.

Made to Thrive book

Where To Buy Made To Thrive.





United Arab Emirates








For bulk purchases (50+ copies), please contact us

Note: Ensure you get the accompanying PDF when you order the Audiobook.
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About the Author

Brad Giles

Brad Giles has more than twenty years’ experience as a serial entrepreneur, strategic planner and leadership coach. He has twice been recognised as a BRW Fast 100 founder, an EY Entrepreneur of the Year finalist, and is actively involved in EO, the Entrepreneurs Organization. Brad is also the author of Made to Thrive: The Five Roles to Evolve Beyond Your Leadership Comfort Zone, a prescriptive guide on how to become a great leader. Each week Brad co-hosts The Growth Whisperers podcast and writes a weekly newsletter, both which discuss how to build enduring great companies. Today, as founder of the strategic planning and coaching consultancy Evolution Partners, Brad works with CEOs and leadership teams to build enduring, great companies.

Brad Giles

Worldwide Acclaim for Made To Thrive

“As a CEO, you may be bombarded with a never-ended barrage of ideas to improve your effectiveness. With everything you learn and implement, there seems to be another around the corner. In Made to Thrive, Brad Giles compresses years of hands-on experience and study, coaching CEOs to be more effective, into a concise manual that you can follow step-by step. Not only does he outline what to do, he links it to what really matters for your company: your firm’s performance.”

Founder, Outthinker and author of Outthink the Competition, Hide A Dagger Behind A Smile and Way Of Innovation, New York, New York

“As a CEO of 20+ years and now as a Coach to High Growth CEOs worldwide – this book is a must read for every CEO. Brad has done an excellent job in laying out clear and immediate action steps to realize a GREAT return on all your efforts as a CEO. This CEO playbook will ensure you are providing maximum results for your business.”

Serial Entrepreneur, Strategic Execution Expert, and Best-Selling Author The Metronome Effect and 3HAG WAY, Vancouver, British Columbia

“If you’re looking to take your impact as a leader to a higher level then Made to Thrive is a step-by-step handbook explaining how to do just that. Brad is an insightful and thought provoking coach who will make you look at things from a different perspective, and challenge you to greatness.”


Biz Group, Dubai, United Arab Emirates

“Growing a business to be more purposeful, meaningful and useful in the world is a big goal for many of us CEOs. But, how do you do it? Well, one of the answers is that you’ll need to grow your own knowledge, skill and understanding of how to be an effective CEO first. Brad Giles’ model to help us CEOs assess our skills and then take action to move from good to great is the practical and powerful guide I wish I had much earlier in my career.”

CEO and FoundeR
The Physio Co and author “Culture is Everything”, Melbourne, Australia

“As a CEO it’s often lonely at the top. Made to Thrive provides a clear blueprint on how to be a great CEO and how to make a bigger difference in a world full of disruption. Brad is a highly talented and experienced executive coach. His coaching together with the 5 roles outlined in Made to Thrive have helped Aventus scale up significantly and given me a blueprint on how to be a great CEO.”

Aventus group, Sydney, Australia

“Made to Thrive is a very powerful resource for CEOs looking to become more effective.”

Managing Director
Chas Clarkson, Sydney Australia

“Brad’s extensive knowledge and ability to get to the root of issues has yielded wonderful results”.

Managing Director
Constructive Media, Perth, Australia

“Made to Thrive nails the key requirements for effective leadership in business. This book makes a perfect reference for those wanting to create great companies. It distils some of the best research in this area and applies it sensibly and practically. The simplicity of language, and, direct approach, makes it ideal for everyone to read, re-read and refer to often. The tools offer real examples of how to apply the principles of leadership as a CEO. As a CEO myself, I will use this book regularly and ensure I cover all aspects of each of Made to Thrive. I am impressed with this book and recommend it highly.”

WA CEO Institute, Perth, Australia

“For all enlightened and dedicated CEOs looking to not just grow a great company, but also develop themselves as an inspiring and effective leader, “Made to Thrive” is a must read. Brad Giles’ five part framework and accompanying exercises, as well as his compelling stories, help you evaluate your strengths and your weaknesses as a CEO. Then, he gives you the tools to put in place an action plan to leverage your talents and grow yourself – as well as your organization.”

Founder and President
CEO Think Tank®, Philadelphia, Pennsylvania

“I found Made to Thrive confronting in terms of what I am not doing, exciting because of the possibilities it opens up, and honest because it does not beat around the bush. But above all, practical because it confidently and succinctly establishes the rationale for actions and provides tools to do them.”

Denver Technology, Perth, Australia

“Brad is a battle-tested field general of entrepreneurship and business coaching who has redefined the path to success for busy CEOs with a step-by-step practitioners guide on how and why to redefine your role as a leader, and ultimately what success means to you.”

Managing Director
Abaxa, Perth, Australia

“I have the privilege of working with Brad who leads the development of our strategic plan and the facilitation of our annual and quarterly workshops. Since we’ve been working with Brad we have seen a great shift in the way we operate our business. Brad has shared a wealth of knowledge with our executive team and helped us prioritise our goals and become disciplined in achieving them.”

Maple Event Group, Melbourne, Australia

“Brad has been working with our leadership team in developing our strategic plan. Brad is precise, quickly sees past a smoke screen and helps us be real about what is required to make change to improve. He has been able to challenge our ideals, keep us accountable for our promises and bring a clearer strategic direction that will set the business foundations for many years to come.”

Parasyn, Brisbane, Australia

“Having been in communication with Brad throughout his journey of authorship and a significant time as a Premium Business Coach; and then experiencing his work on Made to Thrive, I am both impressed and delighted for the clarity, practicality and actionability of what he has created in content, story and tools for CEOs.”

Founder and CEO
Gravitas Impact Premium Coaches, Portland, Oregon

“Brad has been working with our team in developing our strategic plan and facilitating strategic workshops for many years. Brad has challenged us, kept us accountable and brought a clearer strategic direction that has set the business foundations for years to come. Made to Thrive is an excellent resource for any leader and the concepts can be applied to any business, at any time for near immediate results!”

Managing Director
Momentum Wealth and President REIWA, Perth, Australia

“Made to Thrive is a simple and powerful resource for any leader that is written in a manner which both respects the reader and provides a direct path to action and real results!”

Lawrence & Company Growth Advisors Inc. and author “Your Oxygen Mask First”, Vancouver, British Columbia

“Made to Thrive is a simple and effective practitioners guide on how to create a greater impact, and where to focus as a leader.”

Managing Director
Aaro group of companies, Perth, Australia

“Made to Thrive provides a clear roadmap to extraordinary performance for those who lead or aspire to lead high growth firms. Brad Giles has produced a practical, actionable framework for CEOs to improve their effectiveness and accelerate profitable, sustainable growth.”

Speaker, Strategic Advisor, Coach and Author of “Activators – A CEO’s Guide to Clearer Thinking and Getting Things Done”, Warren, New Jersey

“Brad’s work with the Geographe team and myself has been hugely valuable over the years and Made to Thrive is a great progression on the work we’ve done, providing a high level, no-nonsense look at what to focus on, and in what order. Then when you think you’re done? Take the assessment and go again for that higher level!”

Geographe Enterprises, Perth, Australia

Made To Thrive. Resources

Complementary to the book, we offer a series of resources to help you get the most out of these new learnings and how to effectively introduce them to your teams and into your business.

These are offered complimentary and can be distributed to your team only. We kindly ask that you respect our intellectual property and do not distribute externally or commercialise in any way.

Made to Thrive book