Episode 17 – The Growth Whisperers
The Growth Whisperers is a weekly podcast hosted by Brad Giles and Kevin Lawrence two advisors to mid-market businesses, one Australian, one Canadian, who each work with CEOs and Leadership Teams across the world with a mission to build enduring, great companies. Each weekly episode covers interesting situations and questions from the world of strategic planning, leadership development, talent and hiring in high growth entrepreneurial companies where real results matter.
Emirates and Barbados
Kevin and Brad talk about how Emirates and the country Barbados are de-risking people from spending money during COVID-19 and how this concept might apply to your business.
How can you de-risk the transaction so the company feels the burden or the onus to deliver, versus the customer feeling they are taking the risk – and use that to grow sales. Brad and Kevin provide examples of companies who are successfully using this concept.
Kevin Lawrence – Lawrence and Company Growth Advisors
Brad Giles – Evolution Partners
YouTube – The Growth Whisperers