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Failure to develop and introduce an effective customer strategy can render your efforts futile and facing a race to the bottom as price discounting becomes your only point of difference. This one day workshop will help you build:

Customer strategy workshop

  • Customer types and segmentation
  • Product and category management
  • Pricing
  • Sales and channel effectiveness
  • Marketing and brand strategy
  • Customer experience
  • Loyalty

You will be taken through a proven program to understand, assess and develop the tools for a winning customer strategy within your market.





Core Ideologies

  • Purpose – the reason your business exists and how this relates to the requirements of your customer – develop your purpose
  • Values – how your core values attract the right clients – develop your core values
  • Customer – the importance of uncovering your core customers wants, needs and desires – and how to appeal to these

Core Competencies

  • Find your core competencies and the importance of how this relates to your core customer

Business Model

  • Assess and develop your business model including
  1. Customer segments
  2. Customer relationships
  3. Channels
  4. Value proposition
  5. Key activities
  6. Key resources
  7. Key partners
  8. Cost structure
  9. Revenue streams
  • Identify opportunities to improve your business model

Customer strategy

  • Analyse your business against the needs of your clients
  • Work to build a strategy which will drive customers to your business

Brand Promise

  • Understand why tag lines don’t work in today’s overwhelmed society
  • Why a genuine brand promise will create advocates for your business
  • Utilising Net Promoter Score to measure your brand promise

Catalytic Mechanism

  • Using a Catalytic Mechanism to empower customers and get more from your team


  • How finding your X-Factor can give you a ten times advantage over your competition