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Using Job-To-Be-Done framework for innovation  As a business owner or leader, you’re constantly looking for ways to improve your products and services to better meet your customers’ needs. But how do you know exactly what your customers need? How do you go beyond surface-level wants to uncover the deeper motivations driving their behaviour? That’s where the concept of “Job to be Done” (JTBD) comes in. Job to be done is a term coined by Harvard Business School Read More...

Using job to be done frameowrk for innovation blog post

Using Job-To-Be-Done framework for innovation

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Using Job-To-Be-Done framework for innovation  As a business owner or leader, you’re constantly looking for ways to improve your products and services to better meet your customers’ needs. But how do you know exactly what your customers need? How do you go beyond surface-level wants to uncover the deeper motivations driving their behaviour? That’s where the concept of “Job to be Done” (JTBD) comes in. Job to be done is a term coined by Harvard Business School Read More...

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You may have missed it this week, but Australia’s largest online retailer Kogan put the gloves on for a fight with Coles and Woolworths with the introduction of their new grocery website Kogan Pantry. And while at first thought Coles would crush Kogan with the online retailer having only 0.9% of Coles revenues last year, there are 5 reasons Coles executives shouldn’t dismiss Kogan so quickly. Moreover, Ruslan Kogan has a proven strategy along with the experience and courage to Read More...

CHOICE-cost-of-living-infographic

5 reasons Kogans killer new strategy should worry Coles

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You may have missed it this week, but Australia’s largest online retailer Kogan put the gloves on for a fight with Coles and Woolworths with the introduction of their new grocery website Kogan Pantry. And while at first thought Coles would crush Kogan with the online retailer having only 0.9% of Coles revenues last year, there are 5 reasons Coles executives shouldn’t dismiss Kogan so quickly. Moreover, Ruslan Kogan has a proven strategy along with the experience and courage to Read More...

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June 2014 Evolution Partners Newsletter   “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” — Antoine de Saint-Exupéry     A word from Brad After reading the new book Rockefeller Habits 2.0 Scaling Up over the past couple of weeks in its pre-release I am confident to say that you are going to be very happy and importantly be able to take many ideas straight Read More...

Evolution Partners Newsletter

Purpose; Skull Candy; Summit Highlights; Outthinker

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June 2014 Evolution Partners Newsletter   “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” — Antoine de Saint-Exupéry     A word from Brad After reading the new book Rockefeller Habits 2.0 Scaling Up over the past couple of weeks in its pre-release I am confident to say that you are going to be very happy and importantly be able to take many ideas straight Read More...

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